How big is your companies exposure ?
In the recent price discussions with potential OEM customers one important fact emerged. This fact has become a very important point in the years …
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How trading companies built Asian bike industry and what we can learn from it
How trading companies built Asian bike industry and what we can learn from it
Are we seeing the end of 5000+ e-bikes?
There have been a lot of discussions these days about what is the future of the bike production. All of this, fueled by the news of various companies going under.
How to handle production when the times are unstable? Equilibrium of actions to reach economic equilibrium.
Just a couple of years back our biggest problems were small exchange rate changes and transportation cost changes of a couple of percentage points. I remember, oh how were anxious about these things.
Today we would give anything to have these problems only, anytime. It seems that just when we get used to one problem and start planning another one appears and it is like this for years now. Prices and costs going up and down like a rollercoaster, transport times doubling, interest rates going crazy, financing difficult, stocks, economy … endless supply of issues
Why can’t we be more competitive ?
A question that is not only important in the bike industry but also more and more important in the automotive and in many other industries.
E-bike branding, is your brand relevant ?
New phenomenon has appeared in the market in the last 24 months. It is something we have seen before with the bio bikes and Shimano, but only in combination of the very cheap small unknown bike brands.
Bicycle industry has changed, let’s adapt
The purpose of a business owned by a family or person is to provide best possible service and product to the customer (in our case bicycle, e bike, performance, servicing).
When this same company is bought by a third party investment fund the purpose of the company changes completely. From that moment on the COMPANY IS THE PRODUCT ! What they offer to their customers is only there to generate as much financial value to the fund as possible
Elephant in the room which can stomp European bike industry in the long-term
It is time to unveil one more elephant I see emerging these days. This elephant is complex to see because it has the power of chameleon to hide in the plain sight.
