Bike industry is similar to Eagles song ” Hotel California” which goes like this : “…you can check out any time you like but you can never leave..”
So see you all next year again !!!
So the decision and a promise I made to myself is to get the facts straight as much as possible and to keep bringing true value to the bike industry people even if the topics may be challenging sometimes.
Year flies by in an instant and it was time to visit Shanghai again.
Impressions of the China Cycle fair 2024
New phenomenon has appeared in the market in the last 24 months. It is something we have seen before with the bio bikes and Shimano, but only in combination of the very cheap small unknown bike brands.
The purpose of a business owned by a family or person is to provide best possible service and product to the customer (in our case bicycle, e bike, performance, servicing).
When this same company is bought by a third party investment fund the purpose of the company changes completely. From that moment on the COMPANY IS THE PRODUCT ! What they offer to their customers is only there to generate as much financial value to the fund as possible
In my recent travels I had the chance to visit two very sought after bicycle and e-bike assembling factories in one day. Both of them are very respected for their quality and great competitiveness in the market
It is time to unveil one more elephant I see emerging these days. This elephant is complex to see because it has the power of chameleon to hide in the plain sight.
Because of turbulent time in bike production in the recent months it is very important to get all of the possible information in the right time. This is why I decided to write a small recap of the recent observations of my talks with the people involved in the production and sales of bikes and e-bikes. Then I wanted to add a take on what I would do next to advance my position.
